Privacy And Legal Notices


Armstrong International, Inc. (“Armstrong”) understands the importance of the privacy of its customers and the protection of their personal data. Present policy outlines the handling and processing of the personal data we collect.

At Armstrong we know that you care about how information about you is used. We appreciate your trust that we will use information gathered from your use of our website ("the Site") carefully, sensibly and in a manner that respects your privacy. This document sets forth the Privacy Policy that applies when you use the Armstrong Site.


Armstrong International, Inc. (“Armstrong”) is operating several websites (such as,, It is important for us that we create and maintain an environment where our visitors are having an enjoyable experience and where our customers feel comfortable that their information will not be misused.

Our procedures are designed to comply with the applicable data protection laws, such as the General Data Protection Regulation 2016/679 (GDPR) and national data protection laws. These data protection laws relate to the protection of your personal data and grant you rights in respect of your personal data.

This policy aims to tell you which personal data we collect from you and how your data will be used following the use of our website to try to ensure you the proper handling of your data.

What personal data is collected?

You do not have to provide your personal data to us in order to use most of our website.

For the purposes as mentioned hereafter, Armstrong may gather and process the following categories of personal data about you:

  • Name, job title, address;
  • Contact details (e-mail, phone number);
  • Company and industry segment;

You may also choose to provide additional/optional information when completing forms on our website or that you give us when we have contact with you (by telephone, by e-mail or at trade fairs or events).

Furthermore, we may also collect and process information obtained through our websites or the devices you are using. This information can be :

  • Location data (location information collected from social media networks or IP addresses from your device; GPS signals sent by a mobile device);
  • Information from cookies, web beacons or from the internet. This information will be gathered automatically and may be the website that you have visited before browsing our website or the website that you are visiting after ours. We may also collect information on which pages of our website you are visiting, your IP addresses, type of browser, access times, operating system. This information is aggregated and is not used to identify you. You can find out more about how we do that in the articles on the use of cookies;
  • Data we obtain from other websites, for example if you ask us to connect with your Social Media account;

Armstrong  may also collect publicly accessible information or other third party information in order to verify information we have collected and to manage and expand our business.

Why do we collect this information?

Armstrong collects the abovementioned information to understand your needs and to provide you with a better service, and more specifically we collect your information for the following purposes:

  • Your personal data will be used to respond to your (online) queries about our products or services, to provide you with information on our products, and to follow-up online offers;
  • To provide the personal web access, products and services you have ordered;
  • To customize the content and/or layout of the Site for you;
  • To verify your identity and financial data for payment of our products, trainings and services;
  • The information will be used to improve our products and services;
  • To investigate complaints about the products or services or regarding our website;
  • In effort to comply with legal, regulatory and compliance obligations and requirements;
  • Sending newsletters and / or promotional e-mails periodically about our products and services, and about special offers or other information which we think that might be interesting for you;
  • Contacting you for market research purposes from time to time. We may contact you by e-mail or phone;
  • To process your personal data for specific purposes as mentioned on specific forms as published on our website, on written notices or via e-mail;
  • To provide you with an enjoyable experience to each web users.

How will your information be used and shared?

Armstrong may share your personal data:

  • with companies in our group and/or our affiliates; or
  • with Armstrong’s authorized Sales Representative in your territory, who is permitted to use the information only for the purpose of selling Armstrong products and services to you, as well as for normal customer service purposes; or
  • with any third party you have asked us to share your personal data with – such as any social media site if you have asked us to connect with your account; or

We can also share your personal data, based on our legitimate interests, to third party providers who help us with our products and services. Examples include hosting our web servers, analysing data, providing marketing assistance, and providing customer service. These companies will have access to your personal data but only when strictly necessary to perform their functions and they may not use that data for any other purpose.

Your personal data will not be sold or rented to third parties.

We may disclose your personal data to enforce our policies, to comply with our legal obligations or in the interests of security, public interest or law enforcement in any country where we have entities or affiliates. For example, we may respond to a request by a law enforcement agency or regulatory or governmental authority. We may also disclose data in connection with actual or proposed litigation, or to protect our property, security, people and other rights or interests.

In the event that the business of Armstrong is sold or integrated with another business, your details will be disclosed to any prospective purchaser’s advisers and will be transferred to the new owners of the business. In this case, we will implement the appropriate safeguards  to ensure the integrity and confidentiality of your personal data. However, use of your personal information will remain subject to this Policy.

Transfer of your personal data

We have several applications that transfer your personal data to third party providers who are located in third countries (outside the European Economic Area (EEA)), see chart below.

3rd Party Provider Location GDPR compliance Purpose of app that stores Personal Data
Armstrong International datacenter Three Rivers, MI USA In process Armstrong CRM Application
Armstrong ERP Application
Armstrong Website authentication
Act-On Portland Oregon - USA In Process Marketing Email services
Google Mountainview CA - USA In Process Web Analytics service
HotJar Sleiman, Malta Yes Web Analytics service
HR Connect/Salesforce San Francisco, CA USA Yes HRMS
Classroom Revolution Baldwinsville NY - USA In Process Hosting services for Armstrong University Learning Portal
SAGE Cincinnati OH - USA NIST 800-171
GDPR Pending
Productivity application for utilities

This data transfer outside the EEA is legitimate if the recipient of the data is located in a country which provides an adequate level of protection following a European Commission adequacy decision.  Some of these countries may not have equivalent data protection legislation to protection the use of your personal data. In this case,  we have assessed whether appropriate safeguards as within the EU are possible by, for example, executing standard contractual clauses. In particular cases,  we will endeavor to obtain your preliminary consent for transferring your personal data outside the EEA. For more information regarding the transfer of information you can follow the procedure as described in Article 7 below ( on the ‘Rights of the Data Subjects’).

How we use cookies

Some features of this website are designed to give you a better online experience on our website and will only work if we use cookies. We also use cookies to collect information about your online preferences. Cookies are text files which contain small pieces of information, sent by a web server to a web browser which allows the server to uniquely identify the browser on each page. They will be stored on your computer, tablet or phone when you visit a website.

Cookies may contain identifying information. Cookies enable us to gain information about the use of its websites. This information may be analysed by third parties on our behalf.

  1. We use the following categories of cookies on our website:

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for, such as remembering your login details or shopping basket items cannot be provided.

Performance Cookies

These cookies collect anonymous information on how people use our Website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

Functionality Cookies

These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Targeting cookies or advertising cookies

For example, we use third party companies to provide you with more personalised advertisements when visiting other websites.

Social Media Cookies

These cookies allow you to share what you’ve been doing on the website on social media such as Facebook. These cookies are not within our control.  Please refer to the respective privacy policies for how their cookies work.

Google Analytics

We also use third party services such as Google Analytics to collect information about visitors to our websites. This information is aggregated to determine number of visits, average time spent, pages viewed, etc. We use this information to measure site usage, as well as to improve the content and value of our site.  More information about the way Google processes your information is here – If you wish to disable Google Analytics on your browser, please follow

  1. Deletion of cookies and more information about cookies

Some cookies are deleted when you close down your browser (session cookies). Others remain on your device until they expire or you delete them from your cache (persistent cookies or tracking code) and enable us to remember things about you as a returning visitor.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies. The help option on the toolbar of most browsers will also tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Please bear in mind that some personalized services may not be available if you choose to disable cookies. 

Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

To find out more about cookies please visit: or see which contains further information about behavioural advertising and online privacy.

Rights of Data Subjects

You are entitled to see the information held about you and to obtain a copy of the information we hold. If your personal data have been changed, you are entitled to ask us to rectify or complete or erase the outdated, incorrect or incomplete data we have about you.  Furthermore you have the right to restriction of the processing of your data and to object to the processing of your personal data. You have also the right to data to receive the personal data, which has been provided to a controller, in a structured, commonly used and machine-readable format and have the right to transmit such data to another controller.

If you have opted to receive commercial e-mails, newsletters, or other communications from Armstrong at the time you registered on the website, you may opt-out whenever you have changed your mind.

We may require you to provide verification of your identity to ensure that you have a legitimate right to make the request and to verify that we provide the answer to the person that has the legitimate right to send us one of the abovementioned requests and to obtain the information.

Please note that in certain circumstances as provided by law we may withhold access to your information or that we may not grant your request where we have the right to do so under applicable data protection legislation.

If you wish to obtain more information regarding the processing of your personal data or if you wish to exercise your rights, please contact us at or by postal mail at: Armstrong International, Inc 816 Maple Street, Three Rivers, MI 49093 USA – Attention Webmaster.

You have the right to lodge a complaint with the competent supervisory (data protection) authority.


Armstrong is committed to trying to make sure that your information is secure. We have implemented reasonable technical and organisational measures to secure your personal data from accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed. You should, however, remember that the internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your personal data for improper purposes.

This website may contain links to third party websites. Armstrong is not responsible for the content of these websites and is not responsible for the privacy standards and practices of that third party. We recommend that you read and understand the relevant privacy policies of these third parties and their websites before you accept their cookies and visit their website to ensure yourself that your personal data is sufficiently protected.

Changes To This Policy

Armstrong may amend and update this policy from time to time to ensure that the policy represents the way we process your personal data at that time. We will place an updated version of this policy on the same webpage and will automatically be effective when published. Please return to this webpage regularly to ensure that you are always aware of the information we collect and process, how your data is being used, in which circumstances, and in which cases we will share your data with third parties.

Important Legal Notice


Please note that your use of the Armstrong International, Inc. ("Armstrong") website (the "Site") is governed by these terms and conditions ("Terms of Use") which you should read carefully before using the Site.  By using the Site, you indicate your agreement to be bound by these Terms of Use, which are governed by the laws of the State of Michigan, U.S.A.  The laws of the State of Michigan U.S.A. shall apply in any dispute between you and Armstrong without regard to principles of conflict of laws.  You agree that any legal proceedings arising out of these Terms of Use or your use of the Site (including online purchases), may be brought only in the courts of the State of Michigan, U.S.A., or the United States District court for the Western District of Michigan, and you consent to the jurisdiction of these courts, which shall have exclusive jurisdiction.   If you do not agree with all of these Terms of Use, do not use this Site.

Armstrong grants you a limited license to access and make use of this site, and in so doing, copies thereof may be created on our computer, but only for your internal business purposes not otherwise prohibited by these Terms of Use.  You may not retain copies of the Site for any other purpose, nor may you use any Armstrong trademark, trade dress, logo, trade name or other intellectual property for any purpose that is prohibited by, or contrary to, these Terms of Use or applicable law.

All content on this Site, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations and software, is the property of Armstrong or its content suppliers and is protected by the U.S. and international copyright laws.  This website contains and uses intellectual property that is owned by, or licensed to Armstrong, and which shall remain the intellectual property of Armstrong and/or its licensors.  Without limiting the generality of the foregoing, "ARMSTRONG," "ARMSTRONG INTERNATIONAL," "ARMSTRONG SERVICE" and other trademarks, trade names, graphics, logos, page headers, button icons, scripts, product names and numbers, and service names are trademarks, registered trademarks, or trade dress of Armstrong in the U.S. and/or other countries.  Armstrong's trademarks and trade dress may not be used in connection with any product or service that is not Armstrong's, in any manner that is likely to cause confusion among customers, or in any manner that disparages or discredits Armstrong. 

Armstrong does not warrant that the content of this Site (including product and service information) is accurate, complete, reliable, current or error-free.  The data, information and training materials found on this website and in the Armstrong literature referenced herein are provided for general information purposes and should not be relied upon for solving specific problems or applications. There may be other factors and aspects of your system or application that have not been considered in the materials presented at this Site. For these reasons, you should consult an Armstrong Sales Representative or a professional engineer to carefully study and make specific recommendations for your specific situation. Armstrong accepts no liability or responsibility arising from your use of this Site or any content available therein, including, without limitation, any direct or indirect or consequential loss, loss of profits, loss of business, wasted costs or loss of opportunity or any other losses or damages regardless of whether they arise at law, in statute, by tort or otherwise caused by your viewing of the Site or arising out of any information or material on it.  Nothing herein is intended to cancel, modify or supercede Armstrong's Limited Warranty and Remedy terms, which shall apply in all sales of Armstrong products, including any online purchases.  Click here to view Armstrong's limited Warranty and Remedy terms.  Without limiting the generality of the foregoing, Armstrong specifically disclaims any and all implied warranties with regard to your use of the Site, including, without limitation, any implied warranty of merchantability, or fitness for a particular purpose.

When you register as a user of this Site, you agree to provide true, accurate, up to date and complete information ("User Data") as required by the registration form(s) made available to you via the Site.  Armstrong may rely upon your User Data to supply you with information about its products and services, or otherwise to identify and/or contact you.  If your User Data is inaccurate, misleading, out of date or incomplete, Armstrong may terminate your use of the Site immediately or suspend your account and all current and future use of the Site (or any part of it).  Without limiting the generality of the foregoing, you may not use a false e-mail address, impersonate any person or entity, or mislead as to the origin or ownership of a credit card.  In addition, you agree to indemnify Armstrong for any damages, losses or liabilities caused by inaccurate, misleading, out of date or incomplete information provided by you. 

Armstrong recognizes the importance of maintaining the privacy of personal and business data.  Click here to view Armstrong's Privacy Policy for the Site.

The performance and quality of the Site depends in part upon the level of service of third party providers and Armstrong does not give any warranties or undertakings as to performance or quality in regard to such providers.  However, please notify us of any concerns or problems you experience and we will use our reasonable efforts to rectify the matter. You may contact us at  In addition, Armstrong makes no warranties and shall have no liability regarding the products, performance, services, information, representations or website content of any third parties that provide links to this Site.

You are advised that some of the products shown on the Site may not be available in certain markets. Local regulations may restrict the use of the products shown below the conditions quoted. In the interests of development and improvement of products, Armstrong reserves the right to change product specifications from time to time without notice.


1. Use the Site in any way to send unsolicited commercial email or "spam", political campaign material, chain letters, materials known to contain a virus, or conduct any similar abuse of the Site;

2. Publish, post, distribute or disseminate material that is fraudulent, defamatory, infringing of intellectual property rights, obscene, indecent or other material that is unlawful, harmful to third parties, or inappropriate material via the Site;

3. Use the Site to threaten, harass, stalk, abuse, disrupt or otherwise violate the rights (including rights of privacy and publicity) of others;

4. Engage in fraudulent, illegal or unlawful activities through the Site;

5. Make available or upload any data, script or compiled program files of any sort to the Site except as expressly authorized herein;

6. Obtain or attempt to obtain access, through whatever means, to areas of Armstrong's network or the Site that are identified as restricted or confidential; or

7. Transfer material to or from your computer that infringes any laws, regulations or the rights of others.

You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account or password.  You are responsible for the content of your emails, or any other material distributed via or through the Site. You agree to indemnify Armstrong for any costs, expenses or liabilities it incurs due to your use of the Site or any use of the Site under your password or account.

Armstrong reserves the right to remove any information or material it deems to be in breach of any of these terms and conditions without warning and/or to make available such information when required to do so by law or when requested to regulatory bodies or law enforcement organizations having jurisdiction.

Armstrong may update or amend these Terms of Use at any time or introduce different or additional terms and conditions for specific services, as Armstrong deems appropriate in its sole discretion.  Armstrong may communicate any such changes to you via the Site. Please note that you may be able to access the Site from anywhere in the world.  These Terms of Use apply to you regardless of how you have accessed the Site and regardless of the location in which you conduct business.  You agree that these Terms of Use are legally binding on you to the fullest extent allowed by applicable law.  If any of these Terms of Use shall be deemed invalid, void, or for any reason unenforceable, that portion shall be deemed severable and shall not affect the validity and enforceability of any remaining terms or conditions.