David Armstrong, CEO & President Armstrong International, Inc.
David M. Armstrong
Chief Executive Officer and President
Armstrong International
1957 - 2010

David M. Armstrong

The Storytelling CEO

Everyone loves a story and David Armstrong told stories like no other CEO. David used stories to inspire others and help them discover something about themselves that they would have otherwise missed through a boring flow chart or company memo.

David believed that storytelling created an environment in which people were more receptive to change and new ideas. It made the complex simple and the moral of the story was never lost on deaf ears.

In addition to leading Armstrong through some of its most turbulent and prosperous times, David helped other companies succeed by imparting his wisdom of following the ‘Golden Rule’ of doing unto others as you would have them do unto you. In his most recent book, Hanging by a Thread, David wrote about how you can be successful at business – or even running a country without losing your soul in the process. 

David had many more stories to tell before his untimely passing on July 15, 2010. We invite you to read some of his previously untold stories, watch and listen to one of his many interviews, and learn more about his life and legacy at www.DavidArmstrongAuthor.com. You can also order his books and CDs.

From everyone who has been given much, much will be required; and to whom they entrusted much, of him they will ask all the more.
Luke 12:48





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