NEW BOOK - Available NOW!

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Books and CDs about Armstrong Culture

Hanging by a Thread

The Erosion of the Golden Rule in America

This new book depicts how you can actually be successful at business or even running a country without losing your soul.  David shares real life examples of people and companies that are successful by simply following "The Golden Rule" of:  "Do unto others as you would have them do unto you."

"Times of adversity and temptation are precisely when values and principles matter most.  David Armstrong keeps his promises and fulfills his obligations.  And, it's also safe to say that Armstrong is a man who maintains his honor even when it is costly to do so."  Pat Williams, Vice President of the Orlando Magic 

Managing by Storying Around

“This book is timeless, because storytelling’s power is timeless. But it’s timely, too, very timely. The marketplace is demanding that we burn the policy manuals and knock off the incessant memo writing; there’s just no time. It also demands we empower everyone to constantly take initiatives. It turns out stories are a—if not the—leadership answer to both issues.”
Tom Peters

"The Time Clock" - A sample from "Managing by Storying Around".

How to Turn Your Company’s Parables Into Profit

He’s at it again. The out-of-the-box author of Managing by Storying Around has landed feet first with a fistful of brand-new stories about managing Armstrong International, a family-owned giant with locations in the U.S., Canada, Europe and the Far East.

"Parable to Profit"- A sample from "How to Turn Your Company’s Parables Into Profit".

Once Told, They’re Gold

Where does he find his stories? In the same places he suggests you look for yours—along the halls of your offices and factories. And in the eyes and on the faces of the employees who come through your front door every day. According to David Armstrong, “Thar’s gold in them thar stories.”

"Crayola Crayons"- A sample from How to "Once Told, They're Gold".

Chief Storytelling Officer

You’ll not find better examples of storytelling in the workplace than those penned by Armstrong. The morals of the stories unlock a treasure chest of knowledge spanning more than a century of business success within the corporate walls of Armstrong International.