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"Expect many enjoyable experiences!" David M. Armstrong
MBSA: Managing by Storying Around 
“All cultures, all ages, all genders, all races, all levels of experience, all levels of education, and all businesses — yesterday, today and tomorrow — believe in and enjoy storytelling,” says Armstrong International Chief Executive Officer and President David Armstrong.
“I started telling stories at Armstrong more than 15 years ago, and I discovered that storytelling is an amazingly effective form of communication. Rules inhibit. But the moral of a story inspires. Policies preach and contain items that many never read or comprehend. Stories are memorable,” reveals David Armstrong.
David Armstrong’s stock in trade is anecdotes — stories about urgency, bravery, wisdom, core values, change, innovation and fun. Stories about stories? It’s true.
Where does David Armstrong find stories? How about in the same places he suggests you look for yours. In the eyes and on the faces of the customers and employees who come through our doors every day.
“Every company has a rich heritage of stories that can simplify, lead, inspire, motivate and solve,” says David Armstrong. “I’m just putting my company’s treasure to work.” Every company has stories. But not every CEO searches them out . . . and retells them with powerful and memorable morals.
To learn more about Armstrong International culture, please check out David's books, CDs and videos by clicking here:
